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US LEDVANCE team honored for the launch of the LEDVANCE corporate brand.
We are proud to announce that as a result of the combined efforts of Brand, Trade Marketing, Digital Marketing, Training and Corporate Communication recently LEDVANCE won a “Best of the Best” award at the NAED marketing conference in Chicago for our launch of the LEDVANCE corporate brand in the "Brand Awareness" category. NAED – the National Association of Electrical Distributors – is a trade association for the American electrical equipment distribution industry.
In our submission, two of the objectives we noted were:
- Create and launch the new LEDVANCE corporate name, brand and benefits to customers
- Reinforce the SYLVANIA product brand would continue, as would the core values customers had counted on for a century
“The combined teams are proud that we are able to advance light with our customers and deeply humbled by the recognition of NAED,” says David Geyer, Head of Trade Marketing and Brand Management. “This is really a recognition of our valued customers who choose LEDVANCE each and every day. It is also a recognition that the work we are doing to grow the SYLVANIA brand of general lighting in the USC is working. Thank you to the passionate and dedicated LEDVANCE team that worked hard to earn this award.”