Vertical Application Management

For many years now, our special sales department has been helping you, our commercial end customers, select the best and most energy-efficient lighting solutions.

During this time, technologies, the lighting market and the demands being placed on lighting systems have undergone multiple periods of rapid change. As we move forward, they will continue to be shaped by new advances in technology.

LEDVANCE can help you in many new ways while still using proven business practices like the OSRAM brand name for all conventional and LED lamps. And the experienced team of Key Account Managers who have a deep understanding of their verticals.

In all verticals – your global partner

LEDVANCE has vertical sales organizations in North America and Europe. Vertical sales structures are currently being set up in Central and South America. We have also developed some initial solutions for all other countries and continents.

To provide the same high level of support to you throughout Europe and to offer the right strategies and services, an international Key Account Manager(IKAM) is assigned to each of the four verticals SHOP, HOSPITALITY, INDUSTRY, FACILITY MANAGEMENT.

"Let the vertical application managers inform and inspire you. They can show you how to drive down the costs of your lighting systems and improve light quality. Seek and use our expertise. We look forward to remaining the strong lighting partner working at your side!"

Ingo Glowacz - Head of Vertical Application Management Europe


  • Development of an individual lighting-optimization concept for your company
  • An on-site visit to your location and provision of lighting consultation services
  • Customer-specific marketing measures
  • Energy audits in your business location with a detailed analysis of all relevant light points, development of optimization recommendations and evaluation of all savings potential (energy, replacement costs, material and payback periods)
  • LEDVANCE application partner. A network of partner companies that will provide you with fulfillment services (planning – installation – commissioning – maintenance – customized solutions)
  • Assistance with the search for the right distribution partner
  • Technical consulting support / assistance with the preparation of your technical lighting specifications / standards


Ingo Glowacz

Head of Vertical Application Management Europe

Tel.: +49 89 780673-194